ready to invest in you?

I’m here to help you elevate both yourself and your business. Imagine finally being able to pay yourself and transform your business into the dream you’ve always envisioned. My clients often share that working with Jess Wayne Coaching is about so much more than just budgets, support, and accountability—it’s about connecting on a deeper level and creating lasting change. 

Transform Your Business Finances with My Money Coaching Programs

Build a business that thrives financially while giving you the freedom to enjoy your personal life.

Sustainable Success

Set pricing that reflects your value, covers your costs, and ensures profitability without overworking.

Aligned Pricing

Receive customized financial plans tailored to your lifestyle and goals.


Personalized Strategies

Gain a clear understanding of your finances and feel confident managing your money.

Clarity & Confidence

investment: $4,200


Elevate Your Photography Business with a 2-Day Intensive Coaching Experience!

Are you ready to take your business to the next level, scale your business, and gain full control over your finances? Join me for a hands-on, 2-day in-person coaching intensive designed specifically for photographers and creatives who are serious about growth and financial freedom.

Now serving photographers and creatives in WI, MN, IL, and IA, I’ll come directly to your studio or home for a hands-on, personalized coaching experience designed to transform your business finances and strategy.

What We’ll Cover:
  • Pricing for Profit: Develop a pricing strategy that reflects your true value and helps you earn what you're worth.
  • Business Budget Creation: Together, we’ll build a custom budget that covers all your expenses, from gear and marketing to taxes and savings.
  • Cash Flow Management: Learn how to manage cash flow and navigate slow seasons with confidence. Learn about how to reduce your debt and build your savings.
  • Scaling & Growth Strategy: Create a long-term plan to grow your business in a sustainable, stress-free way.
  • Post-Intensive Coaching: Follow-up sessions to ensure you’re on track and to help support you and keep you motivated.

Designed to give you the clarity, tools, and confidence you need to build a profitable, sustainable business that supports the life you want. No more guessing, no more burnout—just real results.

2-Day Intensive Photography Business Coaching Experience

Investment $2,500


For photographers ready to take their business to the next level, this intensive package offers a deep dive into your financials, growth strategies, and long-term business planning. This package is ideal for those who want hands-on, personalized support to transform their business.

What’s Included:

  • 8 coaching sessions (1-hour each, virtual)
  • Comprehensive financial audit: We’ll analyze all aspects of your business finances, including income streams, expenses, and profitability.
  • Advanced pricing strategy session: Develop tiered pricing models and packages designed to increase revenue.
  • Profitability planning: Create a clear roadmap for financial growth, including passive income strategies and business scaling.
  • Ongoing support & accountability: Weekly accountability check-ins, progress tracking, and adjustments to your plan as needed.
  • Customized growth strategy: Long-term business planning, including marketing strategy and service diversification to ensure steady, profitable growth.
  • Exclusive Workbook
  • Access to Courses

The Profit
Power Coaching Intensive Virtual

Investment: $1,400

This package is designed for photographers and creatives who need a solid foundation for their business finances. We’ll cover the core aspects of managing money, setting up a budget, and pricing your services for profitability.

What’s Included:

  • 4 coaching sessions (1 hour each virtual)
  • Pricing audit and strategy session: We’ll review your current pricing structure and adjust it to reflect your value and profit goals.
  • Custom business budget creation: Develop a personalized business budget that covers all your expenses, including equipment, marketing, and taxes.
  • Cash flow management: Learn how to manage cash flow, plan for slower seasons, and ensure consistent income.
  • Accountability check-ins: Bi-weekly check-ins to track your progress and ensure you’re sticking to the plan.
  • Exclusive Workbook
  • Access to Courses

Foundations for Profit Package

Investment $4200 (payment plans available)



Are you ready to take full control of your business finances while achieving a better work-life balance? My 6-Month 1:1 Financial Business Coaching Program is designed to provide photographers with the support, strategies, and tools they need to gain financial clarity, grow their business, and create a sustainable balance between work and personal life.

This isn’t a one-size-fits-all approach. Over six months, we’ll work together to build a tailored plan that aligns with your goals—whether it’s streamlining your pricing, boosting profits, managing cash flow, or scaling your business without burning out.

What’s Included:
  • Weekly then Bi-weekly 1:1 coaching sessions (14 sessions total): We’ll meet regularly to assess your progress, adjust strategies, and ensure you’re staying on track toward your goals.
  • Custom Pricing Strategy: Together, we’ll review and optimize your pricing to reflect your value and boost your profits.
  • Personalized Budget & Cash Flow Plan: I’ll guide you in creating a business budget and cash flow system that fits your unique needs and goals.
  • Work-Life Balance Strategy: We’ll design a schedule and business structure that allows you to prioritize family, self-care, and personal time—without sacrificing your business success.
  • Long-Term Business Growth Strategy: Develop a roadmap to grow your business sustainably while avoiding burnout.
  • Accountability & Ongoing Support: I’ll be your partner throughout the journey, providing ongoing accountability and support to help you stay motivated and reach your milestones.
  • Exclusive Resources & Tools: Access to my courses and workbook!
  • This 6-month coaching program will give you the financial confidence and clarity you need to take your business to the next level. We’ll address your unique challenges, focus on profit growth, and build a business that not only supports your creative vision but also ensures you have the time and freedom to enjoy your personal life.

6-Month 1:1 Financial Business Coaching Program

- Amber W, Spring Valley, WI

“Jessica did a great job, really digging into expenses and gave suggestions on different areas where we might be able to see some saving opportunities all while understanding each household and every situation is different. Bringing together everything in one spreadsheet, made it easy to see and identify spending trends and our overall financial health.” 

– Jenna S., Photographer

“Working with Jess has been amazing for my business and my life! She helped me create a clear pricing strategy that reflects my value and taught me how to manage my cash flow effectively. She taught me that it is about the client experience. I no longer feel overwhelmed by my finances, and I’m finally paying myself consistently while growing my business!! Jess gave me the confidence and tools I needed. I can’t recommend her enough!"

- Kristin B, Wisconsin

Jess helped me come up with a solid plan and gave me different options to consider. My goal of zero credit card debt is drawing near and she further set me up with a clear plan to pay my rv loan off 5 years faster and car loan 3 years faster. She has also gotten me to build a hefty savings account as well! It all started with having an outsider (her!) look at my financials and give me different tools to try. I probably wasn’t the perfect student as I had a few slip ups, but she helped me get back on track. Jess was truly rooting for me and was such a great support system. I look forward to working with her again in the future (with no debt)!

Client Journeys

Where does the coaching sessions take place?

If you’re feeling stressed about money, struggling to pay yourself, or unsure how to grow your business sustainably, coaching can provide clarity and direction. It’s an investment in yourself and your business that pays off in the long run.

How do I know if financial coaching is worth the investment?

If you feel overwhelmed by your finances, are unsure how to price your services, or want to grow your business but don't know where to start, financial coaching can provide clarity and direction.

How do I know if I need financial coaching?

Absolutely! We’ll create a plan to manage cash flow during slower months and develop strategies to keep your income steady year-round.

Can you help with preparing for the slow season?

Pricing is one of the biggest struggles for photographers. I’ll help you calculate your costs, understand your value, and set profitable prices that reflect your expertise while attracting the right clients.

How can coaching help me with pricing?

This service is for photographers at any stage of their journey—whether you're just starting out or have been in business for years and want to streamline your finances, increase profitability, take your business to the next level, and feel more confident about money management.

Who is photography financial coaching for?

The duration varies depending on your goals and needs. Some clients achieve their desired results in a few months, while others choose ongoing coaching to support their long-term growth.

Starting with a 6-month coaching relationship is recommended.

How long does a typical coaching relationship last?

Most of our coaching sessions take place virtually via Zoom or another platform. We can also meet via phone or in person if you are local to me. I love coffee dates, even though I don’t drink coffee!!

Most of our coaching sessions take place virtually via Zoom or another platform. We can also meet via phone or in person if you are local to me. I love coffee dates, even though I don’t drink coffee!!

We’ll meet virtually or in person for tailored 1:1 sessions. I’ll assess your current financial situation, help you set goals, and provide actionable steps to move your business forward.

How do the coaching sessions work?

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Let’s talk and see which package is right for you and your business

Ready to elevate your photography business?